We grant you to provide our products to the public as part of a specific system and marketing plan that we help you achieve. Offering exclusive territories is usually useful as part of a franchise network. It prevents franchisees from the same network from competing. In the best case, it could be inconvenient for a franchisee`s customer to receive a call from another franchisee on the same network. In the worst-case scenario, franchisees could devalue the brand if they undervalue each other and fight for prices. The agreement must also be flexible enough to allow the franchisee to make contractual changes that reflect decisions made in response to the specific needs of franchisees. However, the requirement that franchisees manage their independent businesses on a daily basis according to brand standards remains unchanged.